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What Are Boutique Hotels?

It is becoming increasingly common to see that many of the new, smaller, hotels are describing themselves as a “Boutique Hotel”. Across the city of London, the capital city of England in the United Kingdom, there are now a small number of superb boutique hotels but what exactly is a “Boutique Hotel” and where did they first appear? This article discusses this question in detail.

Commonly boutique hotels are owned and run by small organizations, families or couples. However, there has been a recent trend for some of the larger hotel chains to build hotels to meet the specific demand for these hotels so this distinction may not hold true for much longer! One statement that is true for all boutique hotels is that they feature unique elements of decoration and style and, in many cases, this is based upon a specific theme. Such themes can range from a hotel decorated and furnished in the 17th Century style to one which is focused on chocolate for avid chocoholics. Although the vast majority of boutique hotels are based upon one particular theme or style, from time to time, you will find such a hotel that chooses to have each room individually styled upon different, and sometimes contrasting, themes.

Where Was The First Boutique Hotel?

Boutique hotels first appeared in the late 1980s in New York USA. Although some hotels claim to have been boutique hotels as far back as 1981 in places such as London UK and San Francisco the first hotel to be described as such was the ‘Morgans’ hotel, New York, in 1984. These earlier claimants were, therefore, subsequently described as such and can not, realistically, claim to be the first.

‘Morgans’ hotel  was owned by Steven Rubell and Ian Schrager who had commissioned the Parisian designer Andrée Putman to create a unique, highly stylized, hotel in New York.  Putman created the hotel in what has become known as an “America meets Europe” fashion. Steven Rubell set out to promote his hotel and to do this he needed to make his hotel stand out from all others, especially those belonging to the large hotel chains. He described other hotels as “department store” hotels and his own as a “boutique hotel” to show the distinctive difference – thus the phrase entered the English language for the first time.

Interesting Boutique Hotels in the United Kingdom

42 The Calls (hotel) in Leeds claims to be one of the first to appear in the UK. The Calls was a hotel built in the carcass of an old corn mill and used that as the overall theme. The hotel features some of the original corn mill machinery and is renowned for having luxurious hand made beds in its rooms.

The Blake’s Hotel in South Kensington, London, is often quoted as being one of the first boutique hotels in the world but, although this appeared before Morgans in New York, for the reasons outlined above this claim is often dismissed. Ever since the first boutique hotels appeared they have spread across the United Kingdom until they recently reached the remote island of Harris, where a boutique hotel recently opened in the small village of Tarbert, however the vast majority are to be found in London.

If you are planning a trip to, or a vacation in, London and you are considering booking a boutique hotel you may wish to check out the listings of boutique hotels in London at http://www.londonhotelhelper.com/

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